HANDSOME TOAD
About Handsome Toad
Practical software and automation, founded by Peter Fraikue, who has worked in software since 2007.
Software built around the work you need to do
Handsome Toad builds software and automation for businesses that want to spend less time moving information between tools and more time using it. We focus on clear requirements, connected workflows and systems that can be maintained after launch.
Meet Peter Fraikue, founder
Peter has worked in software since 2007, developing digital products and leading engineering teams. His professional background includes roles at HSBC, Apple, Sky News, Transport for Greater Manchester and the Driver and Vehicle Standards Agency.
His experience spans software architecture, frontend and fullstack development, testing, deployment and mentoring developers. At HSBC, he provided technical leadership across a team of 16 developers. At Apple, his work included an internal email platform, e-commerce performance testing and guidance on software architecture. At Sky News, he worked on an image-processing platform and the systems supporting its delivery.
Two offerings for different needs
Our agency services help businesses connect their systems, build client portals and automate enquiries, documents and everyday operations.
Career Concierge is our application-preparation service for job seekers. It helps customers prepare tailored CVs and cover letters; customers review the documents and submit their own applications.
How we approach a project
- Understand the process and the outcome the business needs.
- Identify the data, tools, access and decisions involved.
- Build and test a focused workflow, including exception handling.
- Agree how it will be supported and how improvements will be measured.
We describe expected benefits in context and measure results where evidence is available.
Tell us about your business workflow or read our agency FAQs.
Your next step
Ready to review a process? Request an assessment using your contact details and the relevant pain points. Detailed scope, costs and timing are agreed separately.